Launch Room · San Francisco
A monochrome war-room where product, revenue, and creative leaders align on the promise and palette pre-launch.
NAKYUM SONG NAKYUM SONG NAKYUM SONG NAKYUM SONG
NAKYUM SONG NAKYUM SONG NAKYUM SONG NAKYUM SONG
Nakyum Song
Global Brand Consultant
I help tech, gaming, and lifestyle brands build clear identity, content that performs, and marketing systems that scale.
Profile
Brand & Content Strategist
I’m a Brand & Content Strategist with 10+ years of experience in gaming, tech, and lifestyle brands. I help companies build a clear brand foundation, craft high-performing content strategies, and create marketing systems that drive real business growth — combining brand storytelling, creative direction, and data-backed decisions.
5M+
organic views
30
global launches
17%
workflow lift
Focus Areas
• Creative direction + brand systems for tech
• Multi-region launch architecture + lifecycle orchestration
• Narrative design for executives, creators, and communities
• Esports, virtual humans, and culture-building initiatives
Every deliverable is meant to feel collectible: disciplined structure, selective texture, and measurable lift for the business.
Experience
Global Brand & Marketing Strategist with 8 years of experience in gaming, tech, and entertainment
May 2024 – Present
- Spearheading global esports and lifestyle campaigns, ensuring consistent positioning across product, digital, and creative teams.
- Developed and enforced Razer’s 20th Anniversary brand system, balancing global strategy with local nuance.
- Manage creative partners and studios to deliver premium assets and experiences at scale.
- Mentor a distributed studio network so every touchpoint—from hardware drops to live broadcasts—feels cohesive.
Feb 2021 – May 2024
- Launched ANA, KRAFTON’s first virtual artist, crafting narrative, visual identity, and tone of voice.
- Achieved 5M+ views and 20K+ followers in 50 days through cross-platform content strategy.
- Oversaw production for virtual human, PUBG Mobile, and PUBG NEW STATE across social, video, and live activations.
- Partnered with internal artist teams to ensure asset quality and alignment with the brand story.
Aug 2019 – Feb 2021
- Designed global influencer marketing strategies for LG Mobile across 21 markets with cultural insight.
- Produced LG Mobile’s first virtual unveiling event, setting new launch benchmarks.
- Negotiated and managed influencer partnerships, driving 30% gains in campaign efficiency.
May 2018 – Oct 2018
- Developed the Korean go-to-market strategy through competitive analysis and market research.
- Produced strategic reports analyzing consumer behavior and positioning.
Nov 2017 – May 2018
- Executed BTL marketing strategies for Leeds University Business School and IABC.
- Led event promotions and digital marketing initiatives.
Jan 2013 – Dec 2015
- Supported six affiliate companies in optimizing SAP HR systems for a 17% efficiency lift.
- Delivered trainings, troubleshooting, and alignment across stakeholder teams.
Campaign Capsules
Snapshots from recent creative direction
Leadership Offsite · Berlin
Designing a minimalist measurement room for PLG + enterprise dashboards so creative choices tie back to shared KPIs.
Creator Lab · Singapore
Co-developing a tactile visual language with product design, makers, and partner studios for virtual humans.
Open collaborations
Available for global brand leadership, creative direction for launches, and bespoke studio partnerships across North America, Europe, and APAC. Send context—mood boards welcome.
nakyumsong@gmail.com